The Forest Park Police Department has updated its logo and seal.

Forest Park Police Department’s new seal

Chief Brandon Criss said in a press release, “Strong branding is extremely necessary when it comes to establishing any law enforcement agency as credible, reliable and – above all – trustworthy. This is just the first of many initiatives to come that will showcase our department and the positive direction we are headed.”

Forest Park Police Department’s old logo on a uniform patch.

City Manager Ricky L. Clark, Jr. added, “Our goal was to ensure that the graphics used illustrated the city’s ongoing dedication to providing high-quality, professional service – especially as it relates to public safety. Having the new logo and seal is yet another great way to boost employee morale, recruit top-tier talent and establish positive relationships between our officers and residents.”

Forest Park Police Department’s new logo

The rebranding effort will use asset forfeiture funds, which city officials say will save taxpayers $40,000. Marc Norsworthy & Co redesigned the logo and seal to incorporate the city’s new leaf branding, surrounded by a victory wreath. The design includes three stars that symbolize the department’s motto of service, integrity, and respect.

Look for the new logo and seal on uniforms, patrol vehicles, and at 320 Cash Memorial Blvd.

See how Forest Park’s patrol cars have changed over the years at .

Robin Kemp is executive editor and CEO of The Clayton Crescent, which she founded in 2020. She has worked for Gambit, CNN, The Weather Channel, Clayton News, Henry Herald, and numerous freelance outlets....

Leave a comment